"[Customer data] is a hugely valuable part of our business. I think we have the best personalisation of anyone, maybe second to Amazon,” he said. “For example, when you get an email in the morning, that’s one of 2,000 versions that goes out. The data is run every night, based on the sales, based on what we think [individual customers] are going to buy. When you open up the [website] you get a different page than I do; I actually get different sales than you do."
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The Rise, Stumble and Future of Gilt Groupe’s Business Model
Personalization is the new social.
