"The larger shift here that comScore is talking about is this: users are gravitating towards new ways of sharing the things they care about with anyone who shares the same interests as them. They’re still sharing private things like showing baby photos or party pics to real friends on Facebook. They’re just also falling in love with the new simple, public tools that these other companies offer."
— December Presents: Record Traffic For Social Interest Sites Tumblr And Pinterest | TechCrunch
