"Twitter is about you. Facebook is about you and your friends. Google is about searching for stuff all by yourself (with someone else’s tool, of course). Apple is about Steve Jobs making the things you crave. And it always will be. He knew what you wanted in a computer with style and grace … in music you made your own and carried around … in movies about kids’ toys that made grownups cry … in a mobile phone that changed everything … in a tablet computer nobody thought they needed."

— You, Apple and Steve Jobs | Tnooz