“The idea of a digital persona is nothing new; we’ve had Facebook profiles, a personal blogs, and even real world data captured in isolation like a Foursquare check-in for some time now. But in many ways these personas are artificial. They represent a snapshot of your behavior that you wish to share publicly, not a true understanding of who you are in real life. An aggregate view, like what is presented in Naveen’s API could offer a more accurate digital representation of your physical self expressed digitally.”
Public persona, private persona, and privacy boundaries are expanding. Having more data has the potential to improve our decision making. It also has the potential to organize information we may not want to share.